When one of the world's most recognized food brands approached us, they had a clear mission: to optimize the last mile of their delivery process. With a vast network of franchise locations, ensuring every shipment of fresh and frozen goods arrived in perfect condition was a massive logistical challenge.
The challenge: precision in the last mile
From their central warehouses, this food giant ships high volumes of goods to franchisees across the region. Without visibility into what happened during the last leg of delivery, when pallets are transferred from trucks to stores, they risked spoilage and waste.
Smart tracking at the pallet level
The company began placing one Emma tracker per pallet, allowing them to monitor each delivery in real time. Emma's temperature sensors ensured that frozen items stayed frozen and fresh items stayed fresh, even during short stops or transfers. Using GPS and geofencing, they gained complete visibility over the last mile.
Effortless integration, powerful results
What made Emma stand out was its plug-and-play simplicity. The trackers required no downtime for installation, allowing the company to deploy them quickly and scale across their entire network. Automated reports allowed franchisees to verify the quality of their shipments, building trust and ensuring compliance.
The results
- Reduced spoilage in the last mile by identifying and addressing temperature anomalies
- Improved operational efficiency with better route tracking and fewer delays
- Franchisees reported higher confidence in the quality of their deliveries
By tracking individual pallets, they've transformed the way they manage last-mile logistics, right down to the franchisee level.