Straight from the fjord to the plate.
Salmon, whitefish and shellfish leaving Norwegian packing halls for markets across Europe, Asia and North America. Emma is IATA certified for air freight and rides inside the box of fish itself, and it goes just as well in the trailers running south to mainland Europe. Always on through truck, ferry, terminal, aircraft and customs, so the chill is documented all the way to the buyer.
It flies with the fish.
Air freight is where most seafood chains go blind. Emma is certified for it, so the same device that was packed in the styrofoam box in the packing hall is still reporting when the pallet is broken down at the destination airport.
- IATA certified for air freight
- Rides inside the box of fish or seafood
- No hub, gateway or cabling on any leg
- Reporting resumes automatically wherever there is coverage
And it drives south with the trailers.
Most Norwegian seafood still leaves by road. Two or three days down through Sweden, Denmark and Germany, with ferries, borders and driver changes on the way. Emma rides inside the trailer or in the load itself and keeps reporting the whole run, whatever reefer unit is on the front of the box.
- Rides in the box, on the pallet or fixed in the trailer
- Independent of the reefer unit, whoever built it
- Continuous reporting through ferries, borders and driver changes
- One curve from the Norwegian packing hall to the continental buyer
The fish is only as fresh as the worst leg of the journey.
A consignment can pass through six hands in forty-eight hours. The traditional answer, a logger read out at arrival, tells you about a failure long after the box has been sold.
Emma reports continuously from inside the box, so an excursion in a terminal or on a hot apron is something you act on that day, not something you discover in a claim.
One record, packing hall to auction floor.
No start, no stop, no read-out. The packer places the device, and everyone downstream sees the same shipment at the same time.
Ship less ice. Ship better boxes.
Monitoring is not only insurance. Once you can see what every box actually experienced on a real route, you can adjust the volume of ice you pack and choose packaging on evidence instead of habit. Every kilo of ice you remove is a kilo of fish you can send, or a kilo of air freight you no longer pay for.
Cleaning the ocean to protect what comes out of it.
Emma's housing is made from plastic recovered from the sea. Technology built out of what we take back from the ocean, used to take care of the food the ocean gives us. For an industry that sells on the cleanliness of its waters, that is not a detail.
Every consignment, on one screen.
- Every consignment on one live map, sea, road and air
- Alerts while the fish can still be re-routed or re-iced
- Per-box curves attached to the consignment, ready for the buyer
- Open APIs into ERP, TMS and export documentation
Every box is worth more than it used to be.
Import duties and tariffs are rising in the markets Norwegian seafood sells into. When landed cost goes up, so does the cost of every consignment that arrives out of spec. Taking care of the goods has never mattered more.
Built in Norway for the route the fish takes.
One rugged, self-powered device with a two-year battery, a NIST-traceable calibration certificate, IATA certification for air freight and a housing made from recycled ocean plastic.